Reporting by Nancy Levine Stearns, Impactivize Founder
August 26, 2025
An NFL executive messaged me today, following news that all 32 teams will feature a social justice message of their choice in their end zones at each home game throughout the season. Teams will select from four options: ‘End Racism,’ ‘Stop Hate,’ ‘Choose Love,’ or ‘Inspire Change.’ Once again, “It Takes All of Us” will be stenciled in the opposite end zone for all games. The only change from 2024 is that “Inspire Change” replaces “Vote.”
Here is the statement:
“We’re working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them. For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America’s most popular sport.
This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.”
–Anna Isaacson, NFL senior vice president of social responsibility