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Impactivize Reporting

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Covering diversity, equity and inclusion initiatives in the private sector

Impactivize is a nonprofit journalism project focusing on diversity, equity, inclusion and accessibility initiatives in the private sector – DEI or by any other name. Impactivize’s mission is to provide accurate, robust reporting on corporations’ commitments to DEI initiatives. Our reporting counters the misleading narratives that say DEI is dying in the private sector, and that DEI and merit are at odds. Business leaders report that diversity, equity, inclusion and accessibility initiatives are lawful, enhance merit-based employment practices, and fuel successful business outcomes.

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Meet Our Advisory Board

Impactivize Employers of the Day™

Stay up-to-date with our list of employers and corporations who have embraced the idea that successful businesses in the 21st century are built upon a diverse and inclusive workforce.

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Shareholder Voting

Stay up-to-date on the latest corporate shareholder voting on anti-DEI proposals. Costco Shareholders voted in January 2025 to uphold DEI initiatives.

See Shareholder Voting Results

DEI Commentary

Learn from leaders in the field about the effectiveness of DEI initiatives and efforts to build an inclusive and diverse corporate workforce.

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Voices Matter

“These policies don’t actually dictate who gets hired. They are ways to open doors to people who might not have access or aren’t as well-connected in an industry or occupation. It could mean making sure women are able to enter traditionally male-dominated occupations, like construction or technology. It’s about addressing issues around equal pay for equal work, making sure people feel safe in the workplace so they don’t feel discrimination when they come to work, because workers who don’t feel safe are not the most productive. It is also making sure they can put certain policies in place to make sure their workers stick around and keep working. It is about building a great team and being able to treat that team well and retain the folks they hire.”

Jessica Fulton
Vice President of Policy at the Joint Center for Political and Economic Studies

Voices Matter

“I think you have an opportunity right now for the leaders who understand the real why, which is your organization is going to be better off if you’re creating the broadest funnel for talent you can, and they’re actually going to do really well right now. I think that the biggest sham is that we have somehow identified these types of goals with not being meritocratic. Those of us who’ve been out here building multibillion-dollar companies with an eye towards having diversity, equity, and inclusion, we’re hiring for greatness. That never stopped.”

Alexis Ohanian
Reddit Co-Founder

Voices Matter


“Story after story highlights the so-called ‘death’ of DEI, even as corporate investment in DEI holds steady or even increases. Why? Put bluntly, news media knows that reporting on a single company reducing their investment will generate far more outrage, fear, anger, and mockery than reporting on 100 companies holding steady.”

Lily Zheng
Author of Reconstructing DEI and DEI Deconstructed

Voices Matter

“Let’s be clear: calls from conservatives to shrink DEI programs aren’t just anti-progress—they’re anti-capitalist. The idea that every diverse hire is unqualified, and every white male hire is inherently qualified is both racist and sexist. It ignores the realities of today’s global and multicultural markets. Businesses thrive when they reflect and understand the people they serve.”

Shari Dunn
Author, QUALIFIED (Harper Collins, Feb 2025)

Voices Matter

“Companies understand if they want to reach consumers of all walks of life, of all races, sexual orientations, etc., that they need people inside of their company that can speak to those preferences sand those orientations. I think companies understand that and will not walk away from good business.”

Mellody Hobson
Ariel Investments, Co-CEO & President

The Latest on Bluesky from, Founder, Nancy Levine Stearns