“Emotional alignment to diversity, equity and inclusion (DEI) is essential for brands that want to earn consumers’ trust and loyalty in today’s divided landscape, according to new findings from Kantar, a leading evidence-based insights and consulting company.
Kantar uncovered that 62% of Generation Z and 57% of millennials say they won’t support a company that lacks a clear commitment to social and environmental causes. At the same time, 66% of consumers implicitly love the idea of DEI, even if they don’t always express it openly.”