Impactivize – Home of DEI Employer of the Day™

“DEI is not a four-letter word. It’s not something for employers to fear. There has been a tremendous amount of legwork done by the Trump administration to demonize DEI and make everyone fear it, and think that it’s illegal and unlawful and something you can’t do. It’s not the case. DEI as a philosophy, as a concept, is as legal today as it was on January 19 before Trump was sworn in for his second term.” “What has changed is the administration pushing DEI to the forefront, trying to create a culture of fear around it to make employers think that you will be targeted if you maintain DEI as a core philosophy or as any philosophy of your business.” “You have the Costcos of the World and the Targets of the world. And the Costcos of the world have dug in, and they’ve said ‘DEI is central to our mission, it’s who we are, it’s what we believe in, and we’re not going to back down, no matter what the government tells us.'” “You need to decide who you are as an employer. And if DEI is something that is important to you, then it’s time to take a stand and double down, and really decide that you are going to be a leader on this issue, and not one that cowers away because of a little pressure from the federal government.”

“We’ve been committed to diversity and inclusion for literally decades, and it’s the core to who we are. So our commitment remains unchanged. We will do what’s right for our people, for our business. And at the end of the day, building a diverse and inclusive workplace helps us deliver stronger results.”

“We believe our DEI is proper and legal… We do merit hiring based upon your brain, your heart, your soul, your capability, your background and stuff like that.”

“I also realized there’s a surprisingly simple way to bring people together on this divisive issue: using a common definition. I propose this one: ‘Diversity, equity, and inclusion (DEI) are organizational frameworks that seek to promote the fair treatment and full participation of all people based on merit.’… For every company that rolls back an aspect of DEI, there are a thousand more continuing diversity programs. Because as JPMorganChase CEO Jamie Dimon recently said in defiance of political pressure, DEI is ‘proper and legal.’ Management teams from Costco Wholesale to Apple have publicly defended diversity programs as essential to their business.”

“We run an inclusive organization, and we’re going to continue to run an inclusive organization.”

“DEI is not dead. It’s evolving, shifting from performative promises to deeper, more enduring roots. The momentum may feel slow now, but make no mistake: the movement is still alive in every choice we make to see, hear, and value one another.”

“The winds blow, but there are some fundamental truths for those 98 years. We welcome all to our hotels and we create opportunities for all—and fundamentally those will never change. The words might change, but that’s who we are as a company.”

“DEI isn’t dead. Stop saying it is. Despite the headlines, DEI isn’t disappearing; it’s evolving. I recently had the chance to share my perspective in this WorkLife article on the future of DEI in the workplace. ‘The companies that have made DEI part of their DNA won’t walk away. Not really. They may adapt the language, but the heart of the work remains.’ Because the companies that get it, the ones who understand that equity and inclusion are tied to innovation, performance, and culture, they’re not walking away. They can’t. They know that in order to attract talent, stay competitive, and build workplaces where people thrive, this work is essential. The language may change, but the mission holds steady.”

“DEI does not mean you don’t hire on merit. Of course you hire based on merit. Diversity – means you expand the possible pool of candidates as widely as you can. Once you have identified the candidates, you HIRE THE PERSON YOU BELIEVE IS THE BEST… If you understand the value of DEI, it’s not in checklists and quotas, it’s in understanding how to best compete as a company.”

“Robby Starbuck doesn’t have a law degree. He is someone who has elevated himself and been elevated in the media to have way more knowledge and influence than he does. Diversity, equity and inclusion, affirmative action in the workplace has not been outlawed… The idea that corporations have to fundamentally alter what are legal elements of having a diverse workplace is hysteria… There are companies we have seen where their shareholders have said, ‘No, we’re not going to abandon our principals and workplace culture initiatives.'”

“Story after story highlights the so-called ‘death’ of DEI, even as corporate investment in DEI holds steady or even increases. Why? Put bluntly, news media knows that reporting on a single company reducing their investment will generate far more outrage, fear, anger, and mockery than reporting on 100 companies holding steady.”

“I’ve yet to meet a CEO who isn’t committed to fostering a high performing and diverse workforce. At e.l.f., we believe the diversity of our team is one of our greatest strengths, contributing to 23 consecutive quarters of net sales and market share growth. Alicia Keys, who is part of the e.l.f. family through our Keys Soulcare brand, beautifully captured this sentiment at the GRAMMY’s: ‘DEI is not a threat, it’s a gift. The more voices, the more powerful the sound.’ We wholeheartedly believe in the power of diverse voices and perspectives.”

“I think that the biggest sham is that we have somehow identified these types of [DEI] goals with not being meritocratic,” Ohanian told Forbes. “Those of us who’ve been out here building multibillion-dollar companies with an eye towards have diversity, equity, and inclusion, were hiring for greatness. That never stopped.”

“We’ve said it before and we’ll say it again – diversity is better for the bottom line. The NAACP stands firm in our belief that, in a global economy, those who reject the multicultural nature of consumerism and business will be left in the past they are living in. That’s why we’re proud to launch the Black Consumer Advisory, reminding our community that in addition to voting on our principles, we have the power to choose where we spend our money. I am confident that this framework will support our community as we make difficult decisions on where to spend our hard-earned money. If corporations want our dollars, they better be ready to do the right thing.”

“I don’t really care whether an organization calls the work DEI, diversity and inclusion, equal opportunity, culture and engagement, belonging, inclusion, or something else. But whatever it’s called, I believe those who continue the substance of this work will be vindicated over the long run. Many people are paying attention in this moment to which organizations have the courage of their convictions.”

“Companies understand if they want to reach consumers of all walks of life, of all races, sexual orientations, etc., that they need people inside of their company that can speak to those preferences sand those orientations. I think companies understand that and will not walk away from good business.”